Why Facebook is a Horrible Blogging Platform
I don't know about most of you, but in recent years, I've seen many...MANY people; authors especially using Facebook as a blogging platform. I have to say, I'm guilty of this myself.
Its easy to do. You have something on your mind and you just hop on Facebook and spit it out. Before you know it you have an eight paragraph rant about whatever it is that's driving you nuts.
It makes senses though, that's where all your friends are. You throw it out there on the news feed so everyone can see it. Most people are too lazy to click links these days. So everyone can jump right in and comment on it and there you go!
All those things are true. If you aren't building yourself any kind of platform or following, then this is totally fine. If you are an author or running a business of any kind, this is the most counterproductive thing you can do. I don't pretend to be an expert on Google analytics, I'm still learning a lot of this myself. But here is what I have learned.
When you post all your content on Facebook, you don't own that content. Facebook does. Read it in their terms of service. Those copyright notices that go around every year that people post to their statuses? Those don't mean shit. That's like I decide I don't like the terms of my car loan so I make a magnetic sign with new terms and stick it to my driver's side door. Both are meaningless. You agreed to Facebook's TOS when you joined. All of us did.
So, when you post your every thought and long rant trying to get a point across on Facebook, not only are you giving them free content. But your giving yourself temporary content. I say temporary because in a matter of time, that post will scroll down in people's news feeds. Granted, if you get a lot of comments, Facebook's algorithms will keep it bumped to the top for awhile.
However, I'm a firm believer that Facebook has tweaked their algorithms for favor trolly and combative posts over more positive or informative ones. That's another post for another time. If you don't believe me, just look through your feed and tell me what you see.
Ever do a long post on something then a few weeks later you wanted to reference it? Couldn't find it, could you? That's happened to me many times as I was learning.
This is why I got this blog. When you post here, its easier for people to share it. You use your keywords and SEO for people to find it in Google. You OWN the content you post on your site. I've known a few people who had political rants over something, the thread got ugly, people reported it to Facebook and Facebook deleted the entire post.
They can't delete your blog. They can delete you posting your blog on their platform, but your blog stays on your page. Your blog gets archived in Google. You never know what visitors may stumble across it and find your business who were looking for something else.
And most importantly it all goes toward building your own brand. Most blog sites give you analytics on how many visitors you had, where they came from, how long they were on your site for, what pages they visited. Facebook has all of that info. They just aren't going to share it with you.
I know since focusing more on selling my books through my WEBSTORE and less on Amazon, my site traffic has gone way way up. I've learned so much I had no idea about blogging, analytics and a ton of this stuff a month ago. I was content to let Amazon and Facebook handle all of this for me. While I'm still learning, I'm stunned to see just how much more useful my own site is.
In the past, with my old site it was merely a hub for other people to find me on social media. Now, I see it as the reverse. Social media is a place for people to find my website. Here is where the most useful content is.
Like I said, I'm far from an expert on these things, but just stuff I have learned. If your on Facebook just for fun, then forget everything I said. But if you're trying to build any kind of business, you wouldn't give your product away for free. Why give Facebook all that free content that ends up being little to no benefit to you.